Studio Zoice, based in Amsterdam, has recently been founded by Zoë Breed and Joyce den Hertog. Their inspiration is drawn from dance, natural phenomena and algorithms, to create (interactive) tech-savvy installations and digital artworks, aiming to make the audience engage, immerse, and understand. After meeting each other at Media Technology MSc, they worked at Studio Random (Zoë) and technological dance company Another Kind of Blue (Joyce), gaining experience and inspiration to create their own artistic works.